Developing a marketing plan Assignment Example | Topics and Well Written Essays - 1500 words

Developing a marketing plan - Assignment Example Sony’s products are advertised through the world by sales companies and unaffiliated suppliers as well as direct trades via the Internet. Sony is also involved in advertising agency business and network services business in Japan among so many other activities. This paper seeks to establish Sony’s current industrial status in the market share and unearth the company’s secrets of success. Principally, the sole intention of this treatise is to bring into focus the Marketing Plan for Sony Corporation (Fujiwara, 2006). With many main products reputable and substantial market share, one can note that it is improbable for new competitors to overcome product identities that are conventional to maintain consumer trustworthiness. The copyrights that are possessed by Sony are a resilient obstacle since competitors find it costly to enter the same industry of production due to placement of patents and licenses and raised prices for the product. Sony Corporation, for a long time, has been, and still is, dominant in the electronic business. With its capacity to deliver durable and high-end products, Sony has built long-lasting relationships with their dealers. Their high business uniqueness and a worldwide network of business entities has enabled them establish a bargaining power of the suppliers and dealers like no other company. Because of this, dealers have found it hard to bargain down prices due to their loyalty, and high quality products produced by Sony. The introduction of the new Sony LED TV and the quality that comes in this product, is an example as to why dealers have lowered their bargaining power thus increasing level of Industry profits. The bargaining power of retailers and suppliers will depend mostly on the bargain power of end-users. This chain is what makes this phenomena a threat and may force a company to lower its prices that might lead to

Egyptian book of the death Essay Example | Topics and Well Written Essays - 1250 words

Egyptian book of the death - Essay Example After that, the Nile Valley area became a province under the Roman Empire and was ruled from outside its borders for almost a thousand years. It was at this time that its culture changed out of all recognition. As a result, the Egyptian book of the dead was written as a collection of chapters made up of formulas and magic spells written and illustrated on papyrus. These funeral chapters began to appear in tombs at around 1600 BC. It is the guidebook that guides the deceased to a happy afterlife. The text is made to be read by the deceased as they travel into the underworld. By reading it, the deceased would overcome obstacles so as not to loose their way. The practice was possible by providence of passwords, clues, and revealing information on routes that allowed the deceased person to navigate around hazards and answer questions. It would grant the protection and help of the gods while reading the deceased’s identity with the gods2. Around 5000 years ago, the Egyptians established an enduring and extraordinary civilization. The following is a journey through it all. The first breakthrough to Egypt civilization came along the valley of River Nile. This locality is flat, and the climate alternated between the hot-dry and the very wet, with the latter producing floods of rivers and swamps. These conditions challenged the human skills and his ingenuity. The rivers led to success in agriculture, and thus, the large and still growing population was sustainable. The desert that protected the land from attacks and invasions by neighbors sealed the Egyptian breakthrough. This success led to advancement in other and broader fields such as writing, calendar, centralized system of government and a system of irrigation all developed. As a result, Egypt divided into provinces, each ruled by a monarch. Feuds and conflict were common. Menes was